What does video editing mean to us?

July 30, 2008

There are many factors that contribute to an entertaining movie experience. One of the most prominent factors is the video aspect of the performance. Video can be generally described as pertaining to everything visually transmitted and perceived. This includes objects, color, motion, expressions, and abstract or concrete ideas. With all this information trying to get our attention, the video aspect of a performance greatly influences our movie experience.

 

When movie patrons go to the movies, they’re expecting the best movie experience possible. They want to see vibrant settings that draw them into the time period. They want to see the trials of the hero and the rise and fall of the villain. They want to see every little detail available to them so that they can feel as if they are a part of the movie. The way the audience gains this sense of immersion typically depends on what we call the “look and feel” of the movie.

 

We recognize how important it is for an audience to reach that sense of immersion. They should feel involved in the story whether they watch it in the theatre or on DVD. When a customer buys a DVD from us and decides to watch the edited backup, they should expect the same movie experience. That’s why we take pride in removing offensive content while maintaining the look and feel of the movie. Our advanced editing techniques allow us to edit each offensive moment frame by frame while keeping the original picture quality. This approach to video editing produces the best possible result…a great movie experience!


What are edited movies?

July 10, 2008

That’s a great question! Let’s explain.

 

Editing is the process of making something presentable. When someone edits, it means they correct, fix, adapt, arrange, cut, and revise material before it’s ready to be presented. Many forms of media go through the editing process including newspapers, magazines, books, music, and movies.

 

 When a new movie comes out, it has already gone through an editing process. The term “edited movies” refers to movies that are re-edited. In other words, they go through the editing process a second time.

 

The most common form of an “edited movie” is a movie that has been re-edited specifically for content. This means the movie goes through the editing process a second time in order to remove offensive content. The offensive content typically removed includes gore, nudity, profanity, etc. Edited movies can act like a type of parental control and provide people the opportunity to watch movies without offensive content.